Cnet format factory alternative2/15/2023 The company has touted breakthroughs in AI like " federated learning," which relies on Google's systems getting smarter by using raw data on people's devices, instead of transferring it to the cloud, so Google doesn't actually see the information, but still learns from it. Wednesday's announcement is part of the search giant's push toward a " privacy sandbox," which is designed to let publishers target ads based on people's interests without infringing on their privacy. The tech giant faces three major antitrust lawsuits, including a landmark case by the US Department of Justice, and another complaint by a bipartisan coalition of states. The announcement comes as Google's search and targeted advertising business is under increasing attack by lawmakers as well as state and federal prosecutors. "People shouldn't have to accept being tracked across the web in order to get the benefits of relevant advertising." ![]() "If digital advertising doesn't evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web," David Temkin, a Google product manager focused on privacy, said in a blog post. ![]() Once those are gone from Google's Chrome browser next year, the company made clear that it won't use or invest in alternative tracking tech that could identify people at an individual level. Last year, the search giant said it will phase out third-party cookies, little bits of code that can let advertisers track user history across the web. Google on Wednesday said it will stop selling ads based on a person's individual browsing across websites, a move that could shake up the digital advertising industry as consumers call for more privacy online.
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